Job Description
About the Company
We’re hiring a marketer to own paid search, paid social, and SEO strategy and execution—with full accountability for lead quality, efficiency, and growth.
About the Role
This role replaces fragmented agency ownership with a single, accountable operator who understands how paid and organic interact, avoids cannibalization, and drives measurable MQLs across states and service lines. You will collaborate with leadership to set strategy and execute directly, diagnose data issues, and partner closely with intake, analytics, and leadership.
Responsibilities
Paid Search
- Own full-funnel paid search strategy across states, cities, and service types.
- Build and maintain high-intent keyword structures—phrase and exact-first, with disciplined use of broad.
- Prevent paid cannibalization of organic through keyword governance and SERP analysis.
- Manage budgets, pacing, and bid strategies with clear CPL and MQL targets.
- Write ad copy that reflects actual services, locations, and compliance realities.
Paid Social
- Own paid social strategy focused on brand awareness and lead generation.
- Create/Partner with creative to ensure ads reflect brand, services, and state-specific nuance.
- Test audiences, formats, and offers while protecting lead quality.
- Monitor creative fatigue and performance decay.
SEO (Strategy + Oversight)
- Own SEO performance outcomes—traffic quality, conversions, and MQLs—not just rankings.
- Set on-page and content strategy for state, city, and service pages with clear differentiation.
- Partner with web/dev to fix technical SEO issues quickly.
- Align SEO priorities with paid search to maximize total SERP coverage.
Analytics & Attribution
- Ensure GA4, GSC, HubSpot, GTM, and ad platforms tell a consistent story.
- Diagnose data mismatches and fix root causes.
- Report performance; cost per MQL, conversion rate, scalability.
- Build and maintain clean data dashboards.
Cross-Functional Ownership
- Work directly with intake to validate lead quality and close the loop.
- Partner with leadership on budget allocation and growth priorities.
- Serve as the single source of truth for paid + organic performance.
Success Metrics
- Cost per MQL trending down or stable at scale.
- Clear separation and coordination between paid and organic keywords.
- Improved conversion rates from state and city pages.
- Quick, independent execution.
- Leadership confidence in data accuracy.
Required Experience
- 3 to 5 years owning paid search and SEO in-house or in a senior agency role.
- Deep hands-on Google Ads experience with structure, bidding, search term hygiene.
- Proven ability to manage SEO beyond content, including technical, on-page, and strategy.
- Strong GA4, GSC, HubSpot, and attribution fluency.
- Experience scaling multi-location or multi-state businesses strongly preferred.
Why This Role Matters
This role consolidates paid media and SEO ownership under one operator to fix fragmentation, reduce wasted spend, and drive growth. You’ll have visibility, authority, and impact from day one.