MarTech Analytics Developer

Job Description

Daily Tasks Performed:

• Work closely with the development team to oversee the implementation , configuration and debugging of web analytics code , both on the website and Tag Management System (TMS) . Includes deployment activities in Non-Prod & Prod environments.
• Develop front-end UI UX for privacy banners with opt-in & opt-out models and personalization scenarios using JavaScript .
• Perform code reviews and provide feedback to ensure high-quality code.
• Troubleshoot and resolve privacy-related issues .
• Formulate development efforts for customer journey analysis to deliver findings, making recommendation that drive leads, customer engagement and qualified shopping visits.
• Deploy A B tests and personalized experiences to improve user experience and key conversion goals using Salesforce Personalization .
• Contribute to support prompts and participate in prompt engineering benchmarking experiments and to use Gen AI to manage healthy propensity score for campaigns

What will this person be working on:

A Martech Analytics Developer for the Cookie Tool Management project and CPPA – California Privacy Protection Agency project .

Position Success Criteria (Desired) - 'WANTS'

• Experience in Adobe Analytics and Adobe Launch Tag Management System ( TMS ), OneTrust Cookie tool , JavaScript , jQuery is a MUST.
• Especially with Asynchronous Programming and DOM manipulation .
• Experience in working on E-commerce websites using Sitecore 10.0 and Salesforce Lighting Web Components technology platforms.
• Experience in end-to-end Adobe Analytics implementation supporting projects and production support using Web SDK .
• Experience with privacy-enhancing technologies ( PETs ) and encryption methods . Stay up to date with the latest privacy regulations and ensure compliance.
• Familiarity with privacy regulations such as GDPR , CCPA and CPRA .
• Experience in auditing and debugging Adobe Analytics and third-party tags .
• Worked in deploying third-party tags , including maintaining a log of active pixels vs expired tracking pixels.
• Experience in integrating with Adobe Analytics APIs , real-time events , Runtime functions , and plugin IDs .
• Observe Point tools , MS Office 365 , SharePoint , JIRA & Confluence .
• Experience in the development of documentation , deliverables and solutions requirements for web analytics tracking and organizing cookie inventory .
• Experience in developing Campaign Templates , Site-wide JavaScript and Content Zones using Salesforce Personalization .

Nice to have:

• Have implementation experience with Salesforce Personalization (previously Evergage ) and other TMS solution is a PLUS.
• Having knowledge of OneTrust or Trained individual is a plus.