Job Description
Job Description
Position Summary: We're seeking a creative and proactive Marketing Specialist to join our team and help craft engaging content that connects with our community and supports our brand's growth. You'll play a key role in content creation, social media management, influencer partnerships, and campaign support-working cross-functionally to bring our brand story to life across channels.
Essential Functions/Responsibilities:
Content Creation & Social Media
- Develop engaging, on-brand content for social media platforms
- Assist with photo, video, and graphic asset creation to support posts, stories, and campaigns
- Support scheduling and timely distribution of social media content
- Participate in brainstorming sessions to generate fresh, creative content ideas and interactive experiences
Community Engagement & Influencer Support
- Engage authentically with our online community by responding to comments, messages, and inquiries in a friendly, brand-consistent tone
- Support ongoing conversations across social channels to nurture relationships with parents, families, outdoor enthusiasts, and pet owners
- Help identify, connect with, and manage relationships with influencers and brand partners
- Assist in coordinating influencer marketing campaigns, tracking results, and curating content for reposting
- Support execution of social contests, giveaways, and polls to drive engagement and grow our community
Campaign & Event Support
- Collaborate with the marketing team on product launches, events, and promotional campaigns
- Assist in planning, executing, and editing photoshoots and videos at various locations to support marketing initiatives
- Ensure all content and visuals consistently reflect our brand identity
- Represent the company at events and tradeshows as needed
Administrative & Reporting
- Provide administrative support including file organization and report preparation
- Track and compile social media performance metrics, providing insights and recommendations for improvement
- Monitor brand presence across social media, forums, and review sites through social listening to identify trends and feedback, responding proactively to maintain a positive brand reputation
Qualifications
- 2+ years of experience in social media marketing, content creation, or related roles
- Strong written and verbal communication skills with attention to detail
- Familiarity with social media management and scheduling tools (e.g., Later, Hootsuite)
- Basic photo and video editing skills
- Ability to multitask and work collaboratively in a fast-paced environment
- Passion for community building and authentic engagement
- Interest or experience in family, outdoor, or pet lifestyle brands preferred
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 50 pounds without assistance
- Must be able to stand for extended periods of time
- Must be able to work weekends and/or evenings periodically for events
Schedule and Overtime:
Due to the nature of our business, overtime may be required, but not guaranteed, when attending events and other marketing-focused events like photoshoots. In most cases, marketing events are planned with at least one (1) month's notice. If work is required outside of regular business hours, the ability to work remotely may be approved based on manager discretion.
As a standard, Wonderfold/E Solutions strives to limit unnecessary overtime and will only allow approved overtime (like during busy periods). When unapproved overtime occurs, the overtime policy and procedure must be followed. During busy seasons, all rest and meal break policies must be followed unless approved by the manager and proper documentation is completed.