Job Description
Job DescriptionSalary:
About Direct Online Marketing (DOM)
Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be outcommunicated.
If you want to experience what it's like to work at a full-service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you!
As a Senior Digital Advertising Strategist, youll own and drive the digital advertising strategy for our clients, directly impacting business outcomes such as lead generation, e-commerce revenue, and overall ROI.
What Youll Own
- Lead the development of strategic digital advertising plans for clients across industries and global markets.
- Define, track, and optimize key performance indicators (KPIs) that align digital campaigns with client business objectives.
- Lead clients in goal-setting, campaign planning, and performance reviews.
- Identify opportunities for experimentation and channel expansion, including search, social, display, video, or shopping.
- Serve as a thought leader, providing strategic insights and recommendations based on industry trends and competitor analysis.
- Mentor junior team members and provide strategic direction on deliverables to internal team members.
Who You Are
You bring 5+ years of marketing experience, with at least 3 years of experience in digital advertising, specifically in SEM and paid social.
Heres what were looking for:
- Strategic development and execution of Google Ads and other search engine campaigns
- Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
- Translating data into actionable insights and recommendations for clients
- Designing campaigns aligned with overall marketing strategy and business goals
- Competitor and market research to inform strategy
Additionally, you will have the following:
- A Bachelors degree or greater, or equivalent work experience in marketing
- Strong analytics knowledge
- A/B and multivariate testing
- Intimate familiarity of sales and marketing funnels
- Creative problem solving
- Outstanding computer skills
- Excellent written and verbal communication
The following experiences are a plus:
- Agency experience
- Marketing automation and CRM tool implementation
- Execution in all core aspects of SEO, including on-site optimization and off-site outreach
- Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)
- Foreign language skills or strategic guidance of foreign campaigns
Why Work With Us?
At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our No Jerks policy seriously here.
Were proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. Its the best of both worldswork from home while enjoying the connection and creativity that come with in-person teamwork.
DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.
Were a stable and growing leader delivering excellent results to our clients who say things like:
- DOM constantly pushes the envelope. Theyre great communicators and are fun to work with, too.
- Working with DOM is like working with colleagues who have our companys best interest at heart.
- Im approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.
We also have rave reviews on Glassdoor and have been voted one of Pittsburghs best places to work with employees who say things like:
- The people are what makes this company great.
- You will be appreciated, challenged, and rewarded.
- An agency where you can grow with confidence.
Perks & Benefits
We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) plan with company match; and annual profit-sharing benefits.
Ready to Make an Impact?
If youre ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, wed love to hear from you.
Direct Online Marketing is an Equal Opportunity Employer (EOE).